Retail Lighting - All lighting is not the
While the average person might not
give a moment's thought to retail lighting, it is actually something that shop owners should
really think about long and hard.
Firstly, nobody likes to shop in a
dimly lit store. A dimly lit store does not set the right ambience or atmosphere to encourage
potential customers to do some serious shopping.
Secondly, it is not enough to simply
"throw some lights up" in the store. The wrong type of lighting might interfere with a
product's appearance, or with customers' perception of that product.
To draw your customers to certain areas of your shop, you could try to use some
back lighting. You could can use compact fluorescent or low wattage halogen lamps. These type
of light sources offer the whitest, brightest light and truer colors than incandescent lamps
if you use them with color filters.
You can also attract customers to certain displays by using moving light. A low
budget way to achieve this would be to use rope or string lights which have the ability to
flash, flicker or follow a chase sequence.
Lighting - Practicalities & Cost Savings
You should also
look at retail lighting from a viewpoint other than sales and creative flair. There are
several practical considerations for you to think about such as security and energy
brighten up certain areas such as a dimly lit corner of the store, as this should help to
prevent shop lifting. Lighting controls should also be considered in suitable areas of the
store in order to save energy and electricity
perhaps use presence detector sensors in areas such as the staff's canteen or toilets, so
that lights not in use switch off after a set period of
When thinking about retail
lighting and energy saving, it would be extremely stupid not to consider the LED lighting options available. LED lighting is supposed to provide
light that makes items appear as they would under natural, bright
This means that your customers
will be able to see your products in detail. The best argument for LED lighting though is the
fact that an LED light source can last for tens of thousands of hours, thereby saving a shop
owner time and money replacing conventional lamps.
So, there you have it, you can
save money and sell more product if you put enough thought into what really is your retail
lighting requirements for a particular shop.
Read more about different types of lighting.